Tags are labels that are associated with contacts. They follow the contact around the platform and are generally visible any time a contact is presented.
Typically, tags are used to indicate a characteristic or category for the contact. Examples of tags include:
Some organizations also use tags to indicate the issues or subjects that are of interest to the contact:
Tags can be used for segmentation and targeting of broadcasts. For instance you could target every contact tagged as VIP that is also tagged CLIMATE and send them a text.
To create a Tag:
Navigate to Admin -> Contacts.
Select the Tags tab.
Select Create Tag button in the upper right corner of the screen.
Give the Tag a name. Optionally, attach a note to the Tag. The note will be displayed when a user hovers over the Tag.