Election Frenzy - Quick Tips

The upcoming election will be extremely busy.  We understand that our political and advocacy customers are under tight deadlines and considerable pressure. 

The recommendations below will ensure best results:

• Set notification settings for broadcast status changes as well as set carrier rejection settings

• Upload lists, scrub, and either schedule your broadcasts or create them in a paused state a day or two before if possible.

• It is best practice to end every outgoing message with “Reply STOP to opt out.”  If you fail to include this language, the carriers may block more aggressively.  This is important for both SMS and MMS messages.

• If you are using P2P confirms - have your team confirm your texts as far in advance as you can.

• If you are scheduling broadcasts, choose an “offset” time instead of starting sends on the top or bottom of hour.  Starting a broadcast at 9:16am is better than starting it at 9:00am.

• Expect MMS delivery delays of 15-30 minutes as the pipes get clogged upstream – especially on election day.

• Be sure to have an SMS backup plan to MMS if possible to get your message out!

• Get up to speed on iOS 27 and how it may change the way your texts show up for iPhone users. Read our breakdown here.

• Lock in 10DLC brand and campaign registrations, Campaign Verify tokens, and new numbers now. Vetting queues get longer as Election Day approaches.

• Sync suppression lists across every vendor and list before each send, and clear out landlines, disconnects, and duplicates.

• Schedule time-sensitive GOTV sends early in the day and by recipient time zone.

• Test MMS on real devices across each major carrier and keep file sizes small.

• Staff your inbox for reply spikes after GOTV sends, and load your reply library with polling place, ID, and ballot return answers.
  

Need more guidance on best practices? Please visit our Election Day Broadcast Best Practices guide!